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CountryMark=20
Receives Top Tier Gasoline License
11/19/2009
![](3D"http://www.hoosieragtoday.com/wire/news/00694_cmclogo.jpg") =20
The small but prestigious fraternity of America=92s elite fuel =
retailers=20
gained one more member earlier this month with the selection of=20
Indiana-based CountryMark as the newest "Top Tier" licensee. It =
means=20
CountryMark's line of PLUS gasoline is now an officially =
recommended fuel=20
for leading auto makers, including BMW, Audi, Toyota, Volkswagen, =
General=20
Motors, and Honda.
=93We=92re extremely pleased and honored =
to have our=20
PLUS gasoline fuels licensed by the Top Tier organization,=94 said =
Jon=20
Lantz, CountryMark Vice President of Marketing. =93This =
designation will let=20
the automotive world know that our home-grown, All-American =
CountryMark=20
gasoline is a world-class product and an excellent value for our=20
customers.=94
Top Tier detergent gasoline standards were =
developed by=20
four auto manufacturers (BMW, GM, Honda, and Toyota) to create a =
winning=20
situation for consumers, auto manufacturers, and gasoline =
retailers.=20
Currently, many gasoline retailers provide fuels with =
lower-quality=20
additive packages that can build up deposits on fuel injectors and =
intake=20
valves, creating a negative impact on engine performance and =
vehicle=20
responsiveness.
By contrast, Top Tier is a new class of =
gasoline=20
containing enhanced detergency that far exceeds the current EPA =
intake=20
valve deposit standards. This translates into optimum performance =
for=20
today=92s modern fuel-injected engines through better fuel =
economy, cleaner=20
air, longer engine life, unsurpassed anticorrosion protection, and =
fuel=20
stability.
=93The Top Tier performance package in our PLUS =
gasoline=20
is the new voluntary gold standard for gasoline detergency,=94 =
stated=20
CountryMark Sales Manager Steve Thomas. =93It=92s added value for =
the=20
consumer.=94
To earn the Top Tier designation, prospective =
gasoline=20
retailers must meet stringent standards and have all grades of =
their=20
gasoline approved. In addition, all gasoline outlets carrying the =
brand of=20
the approved retailer must meet the Top Tier =
standards.
CountryMark=20
began adding its proprietary PLUS formula to its gasoline products =
in=20
August of 2008. In addition to the Top Tier performance package, =
the PLUS=20
line also has two other distinct features: 1) it=92s made from =
100% American=20
crude oil, and 2) includes a 10% blend of ethanol made from corn =
grown by=20
Indiana farmers.
By being licensed as a Top Tier retailer,=20
CountryMark became only the twenty-first gasoline retailer in the =
United=20
States to receive this fuel quality designation. CountryMark is =
also the=20
only Indiana fuel refiner to have reached this status, and the =
only=20
farmer-owned fuel refiner that is producing Top Tier gasoline. The =
company=20
will now be able to use Top Tier trademarks in the promotion, =
sale, and=20
distribution of its gasoline products.
The PLUS package is=20
available in all octane choices at all CountryMark retail and =
commercial=20
fuel sites. Customers may also arrange to have All-American =
PLUS=20
gasoline delivered to their business or farm by contacting a =
CountryMark=20
branded dealer.
=93Our PLUS line of gasoline is the right =
fuel for=20
the times,=94 said Lantz.
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